THE PERCEPTIONS OF THE CUSTOMERS STAYING AT HOTELS TOWARDS ONLINE SHOPPING

Öz

Via the developments in Web 2.0 technology, customers can shop online using computers and smart phones. With the purpose of increasing their share in the industry, the companies that conceived the importance of internet shopping aim at making their all products available for their current and potential customers. Understanding how online shopping is organized and patterned is significant for companies. Thus, the aim of this paper is to measure the perceptions of the customers staying at hotels regarding online shopping. To achieve the goals of this study, a study was undertaken on 386 customers who preferred to stay at 5-star hotels in Afyon to see the effect of using internet as a tool of promotional activity after the manufacturing of the products that satisfy the needs and wishes of current and potential customers. Convenience sampling is utilized in this study. In the study the data which is obtained through a face-to-face survey was analysed using SPSS 22.0, the statistical package for social sciences.